ASANA Discovery series

Platform: YouTube
Role: Creative Director, Production Design, Cinematographer
Partners: Producer, Designers, Workplace, Editor
Objective: Build a YouTube presence that increases search visibility,
improves LLM representation, and builds consideration with future buyers

Created production space for shoot. Coordinated with Workplace Team to install
slatted wall and bring in furniture for warmth.

Deliverables

YouTube (full episode), YouTube Shorts, IG/Linked in post

BEYOND THE RIM

Platform: Documentary feature film
Role: Creative Director, Motion Designer
Partners: Producer, Editor, Director
Objective: Cinematic sports-driven narrative. Yellow, a color that represents optimism,
warmth and energy lead the design. Font choices lean into stylized minimalism.